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Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations
Whether you work with an influencer marketing agency or manage your campaign internally, influencer marketing can be a highly effective marketing medium. As we discovered in our Influencer Marketing 2020 Study, the Influencer Marketing Industry was expected to grow to approximately $9.7B in 2020. The average earned media value per $1 spent increased to $5.78. 91% of survey respondents believed influencer marketing to be an effective form of marketing