Calgary-Based Howells Set to Storm the Alt-Rock Scene October 2021!
“Hold on, ‘cause nothing stays the same… Things can change…” The chorus lyrics from Howells’ latest single “Nothing Stays” reiterate the band’s journey over the previous 18 months with an eerie poignancy. From seminal beginnings, frontman Benjamin Howells and bassist Kwesi Cripps are now joined by Edison Grove on drums and percussion, transforming the bedroom passion project into a sonically polished tour-de-force.
Like all true achievements, success has not come without its growing pains. Sudden changes to the member lineup in conjunction with the recent hiatus on live music have presented significant hurdles to overcome. Despite the setbacks, the current band has persevered, reforming and refining their sound, incorporating these challenges into the lyrics and album art of Flourish, their imminent new EP. “With Flourish, we wanted to give a sense of rebirth,” says Ben Howells, “like new growth coming up from the ashes. It’s a new era for the band and I think this EP marks a new and exciting chapter for us.”
While Howells maintains an alt-rock/power-pop vibe overall, the band is not unfamiliar with the notion of genre-fluidity. Flourish boasts five powerful tracks that flow together seamlessly while drawing on everything from 808-infused R&B (“I’m Sry Ok”) to headbanging breakdowns (“Know”, “Used 2b”) to dreamy ambience (“The Taste of Your Skin”). This sonic variety is further enhanced in light of Cripps’ remixes (under the moniker ArcTangent), expanding the tracks into the electronic realms of synthwave, glitch pop and modern techno.
Undoubtedly, the global pandemic has been detrimental to the performance scene. Yet the members of Howells have seen the opportunities through the crises, turning their lockdown time into a wellspring of learning and productivity. Howells (that is, the frontman, Ben) has pored over marketing strategy – growing the brand, making contacts and developing creative musical opportunities. Meanwhile, Cripps has divided his time between mixing (and remixing!) the band’s music, and manufacturing a fully synchronized light show to visually complement Howells’ live set. And let’s not overlook the talented Mr. Grove, who most recently delivered an utter gem with his videography skills on the refreshingly hilarious “I’m Sry Ok” music video. It is a beautiful and rare balance when band members use their individual talents to enhance the group as a whole. The end result: Howells now stands poised and ready to perform set after killer set at any venue brave enough to handle them. Prepare yourself for awesome.
Howells’ Flourish releases worldwide October 15th.
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